What made U2’s 360° Tour Iconic?

Ever heard of the band U2? I’m sure that you have.
They have held some breathtaking concerts worldwide over the last forty years, but when I think about their most spectacular shows, the 360° Tour always comes to my mind.
Back in 2009, U2 held their most extensive tour yet with tickets for over 100 shows selling out within minutes.
While their performances were unforgettable, a major component that will forever live in people’s minds is the iconic stage structure, appropriately called “The Claw.”.
As part of the stage configuration, a large four-legged structure was built above the stage, with the sound system and a cylindrical, expanding video screen on top of it.
This circular stage, situated in the center of each venue the tour stopped at, increased the audience capacity by up to 25%, leading to attendance records at over 60 venues.
At 51 meters tall and requiring over 100 trucks to transport, navigating “The Claw” between venues required high levels of coordination and planning.
In a similar vein in 2015 ARAM was tasked with designing and building the Intel Extreme Masters Katowice stage for ESL. Probably the most iconic and unique stage in esports, at the time, this was a major change for the esports industry, which had never seen anything like this before, and is still used by ESL.

While the game itself and the emotive highs and lows it brings about are essential elements of esports tournaments the fundamental draw, in my opinion, is the entertainment! In the same vein, U2’s music will live on but the memories from their 360° tour are seared into people’s minds from the entertainment value drawn from this event and the unique stage played a pivotal role.

You can always make a simple design with a big screen and focus on showing the game, but it’s the shape, special effects, lighting, and custom-made opening ceremony, graphic animation of the stage that make it a show to remember. All these details intertwine to create an atmosphere that feels utterly unique and it’s this critical factor, this wow element, that will bring more non-gamers to the gaming world. Some of them will purely be focused on watching the game, but many of them will come to feel the atmosphere, watch the show, and be entertained! RM
- Published in Uncategorized
1600m2 led screen available in rental from ARAM

1600m2 ED SCREEN is now available to rent from us. Fully certified with TUV’s and other demanded certificates which allow being used in most restricted venues.
- Published in Uncategorized
Gamescom 2018 – largest games fairs
Gamescom 2018 one of the biggest gaming conventions in the world. with nearly 400.000 attendees. Event takes place year to year at the Koelnmesse in Cologne, Germany.
Since 2014, Aram is present on this one of its kind trade fairs and it couldn’t be different this year. Company was involved in bunch of activities including ESL Arena construction with two stages and eleven booths as well as booth of Techland company promoting new game of the studio: Dying Light: Bad Blood. Scope of work and responsibility covered booth construction, rigging, video, lighting and audio rental as well as technical production.
Hundreds of lights, kilometer of trussing, almost two hundreds of motors and more than three hundred square meters of LED screens were delivered together with all required video, light and sound processing.
Despite very challenging time frame for pre-production and on-site, project has been finished with success. During the fairs in the same city Aram has also provided technical production service with equipment rental for the event produced by ESL Poland for top games publishers.
Consider us for your next trade fairs booth project!
Contact us today ! https://aram.pl/contact/
- Published in Esports, Event, Technical production, Technology, Trade fairs
GDPR / RODO regulations
From May 25, 2018, new regulations on protecting personal data (GDPR) are in force. Therefore, we would like to inform you about the rules of processing personal data by ARAM Sp. z o.o. and your rights.
· We do not change the scope or method of data processing; we only made it possible to verify your personal data, and expressed consents and settings proceeded more efficiently.· The Administrator makes every effort to ensure all means of physical, technical, and organizational protection of personal data against their accidental or deliberate destruction, accidental loss, alteration, unauthorized disclosure, use, or access, in accordance with all applicable regulations.· We would like to inform you that the ARAM Sp. z o.o. company with its registered office at ul. Godebskiego 21 in Warsaw (05-075 processes your personal data following scope;– Name, surname, e-mail address, contact telephone number, position. These data were obtained as a result of inquiries, correspondence with our company, or subscribing to the newsletter distributed by our company. During the above, You have agreed to receive mailings with our company’s commercial offer.· The administrator processes your personal data to the extent that they are made available by the public sources – i.e., available on websites and official registers (KRS, REGON, etc.) and to the extent to which you gave them to us. In the light of the above, we would like to inform you that:
The administrator of your personal data (hereinafter: the Administrator) is ARAM, ul. Godebskiego 21, 05-075 Warsaw. The Administrator can be contacted in writing, via traditional mail, to the following address: ARAM, ul. Godebskiego 21, 05-075 Warsaw or email: info @ aram. pl· Your personal data are processed based on art. 6 par. 1 lit. GDPR, i.e., based on the necessity of processing for purposes resulting from legally justified interests performed by the Administrator, i.e., to perform contracts and provide services offered, for direct marketing of our products and services for sending commercial information by means of electronic communication. The company’s legitimate interests consist of offering products and services in the field of stage technologies, distribution, and servicing of lighting and stage equipment to clients. The company does not share data with other entities unless additional arrangements have been made regarding you. Processing personal data for the above products’ needs are within the scope of ARAM’s business activities.· Each of the previously granted consents may be withdrawn at any time. Changes are enough to report to info @ aram. pl. Withdrawal of consent will not affect the lawfulness of the processing, carried out based on your consent before its withdrawal.· Your personal data is processed manually and automatically to provide ARAM customers with comprehensive economic information as part of the Company’s products to conduct business by the law (accounting) and marketing purposes. Your data, such as your name, e-mail address, telephone number, and position, which we process for direct marketing of our products and services and send commercial information via electronic means of communication, will be stored until you object to their processing. To this end, you should withdraw your consent. Otherwise, we may decide to terminate the data processing if we determine that the consent received from you has become obsolete.· Personal data provided to ARAM are not made available, sold, or lent to third parties unless it happens in the case of the data subject’s express consent or transfer of data to authorized bodies under the law. In some situations, we have the right to transfer data if necessary to implement a contract or other activities related to the provision of the Company’s services. We will only provide data to persons authorized by us, i.e., our employees and associates, who must have access to such data to perform the duties entrusted to them and the processing entities entrusted with this task.· You have the right to access your data and the right to rectify it. Besides, if we process your data based on your consent, you have the right to remove, limit processing, the right to transfer data, raise objections, and the right to withdraw consent at any time. The above rights can be obtained through e-mail contact at info @ aram . pl or by mail to the following address: ARAM, ul. Godebskiego 21, 05-075 Warsaw.
You also have the right to lodge a complaint with the supervisory body of the President of the Office for Personal Data Protection (so far the Office of the Inspector General for Personal Data Protection) based in Warsaw at ul. Rates 2, if you believe that personal data processing violates the provisions on the protection of personal data.
However, if you do not wish to receive our newsletter in the future, you can delete your address from the mailing list at any time by pressing the unsubscribe button in every newsletter footer.
———- POLISH———–
Szanowni Państwo,
Od dnia 25 maja 2018 roku obowiązują nowe przepisy o ochronie danych osobowych (RODO). W związku z tym pragniemy poinformować o zasadach przetwarzania danych osobowych przez ARAM oraz przysługujących Państwu prawach.
- Nie zmieniamy zakresu ani sposobu przetwarzania danych, sprawiliśmy jedynie, aby możliwość weryfikacji przez Państwa danych osobowych oraz wyrażonych zgód i ustawień przebiegała sprawniej.
- Administrator dokłada wszelkich starań, aby zapewnić wszelkie środki fizycznej, technicznej i organizacyjnej ochrony danych osobowych przed ich przypadkowym czy umyślnym zniszczeniem, przypadkową utratą, zmianą, nieuprawnionym ujawnieniem, wykorzystaniem czy dostępem, zgodnie ze wszystkimi obowiązującymi przepisami.
- Uprzejmie informujemy, iż firma ARAM Sp. z o.o. z siedzibą przy ul. Godebskiego 21, 05-075 Warszawa przetwarza następujący zakres Państwa danych osobowych;
– Imię, nazwisko, adres e-mail, telefon kontaktowy, stanowisko.
Dane te były pozyskane w wyniku przeprowadzonych zapytań ofertowych, korespondencji z naszą firmą lub w wyniku zapisywania się przez Państwa do newslettera dystrybuowanego przez naszą firmę. Podczas ww. czynności wyrazili Państwo zgodę na otrzymywanie mailingów z ofertą handlową naszej firmy.
- Administrator przetwarza Państwa dane osobowe w zakresie, w jakim są one udostępniane przez źródła publicznie – tj. dostępne na stronach www oraz rejestry urzędowe (KRS, REGON itp.) oraz w zakresie, w jakim nam je Państwo przekazali.
W świetle powyższego Pragniemy Państwa poinformować, że:
- Administratorem Pani/Pana danych osobowych (dalej: Administrator) jest: ARAM Sp. z o.o. , ul. Godebskiego 21, 05-075 Warszawa. Z Administratorem można się kontaktować pisemnie, za pomocą poczty tradycyjnej na adres firmy: ARAM Sp. z o.o., ul. Godebskiego 21, 05-075 Warszawa lub email: info @ aram . pl
- Pani/Pana dane osobowe są przetwarzane na podstawie art. 6 ust. 1 lit. f RODO, tj. w oparciu o niezbędność przetwarzania do celów wynikających z prawnie uzasadnionych interesów realizowanych przez Administratora, to znaczy w celu realizacji umów oraz świadczenia oferowanych usług, dla potrzeb marketingu bezpośredniego naszych produktów i usług oraz w celu przesyłania informacji handlowych środkami komunikacji elektronicznej.
Prawnie uzasadnione interesy realizowane przez firmę polegają na oferowaniu klientom produktów i usług z zakresu technologii scenicznych, dystrybucji i serwisowaniu sprzętu oświetleniowego oraz scenicznego.
Firma nie udostępnia danych innym podmiotom, chyba, że zostały zawarte dodatkowe ustalenia w tym zakresie z Państwem. Przetwarzanie danych osobowych na potrzeby ww. produktów mieści się w zakresie działalności gospodarczej firmy ARAM Sp. z o.o.
- Każda z wcześniej udzielonych zgód może być w każdej chwili wycofana. Zmian wystarczy zgłosić na adres: info @ aram . pl. Cofnięcie zgody nie będzie wpływać na zgodność z prawem przetwarzania, którego dokonano na podstawie Państwa zgody przed jej wycofaniem.
- Pani/Pana dane osobowe są przetwarzane ręcznie oraz automatycznie w celu dostarczania klientom firmy ARAM kompleksowej informacji gospodarczej w ramach oferowanych przez Firmę produktów, w celu prowadzenia działalności gospodarczej zgodnie z przepisami prawa (księgowość) jak również w celach marketingowych.
Państwa dane takie jak imię i nazwisko, adres e-mail, numer telefonu oraz stanowisko, które przetwarzamy dla potrzeb marketingu bezpośredniego naszych produktów i usług oraz w celu przesyłania informacji handlowych środkami komunikacji elektronicznej, będziemy przechowywać do czasu, aż zgłoszą Państwo sprzeciw względem ich przetwarzania. W tym celu powinni Państwo cofnąć swoją zgodę. W innym przypadku my możemy zadecydować o zakończeniu przetwarzania danych, jeśli ustalimy, że otrzymane od Państwa zgody zdezaktualizowały się.
- Przekazane ARAM dane osobowe nie są udostępniane, sprzedawane ani użyczane podmiotom trzecim, chyba że dzieje się to w przypadku wyraźnej zgody osoby, której dane dotyczą lub przekazania danych uprawnionym organom na podstawie przepisów prawa.
W niektórych sytuacjach mamy prawo przekazywać dane, jeśli będzie to konieczne, abyśmy mogli realizować umowę lub inne działania związane ze świadczeniem usług Firmy.
Będziemy przekazywać dane wyłącznie osobom upoważnionym przez nas, tj. naszym pracownikom i współpracownikom, którzy muszą mieć dostęp do tych danych, aby wykonywać powierzane im obowiązki oraz podmiotom przetwarzającym, którym zlecimy to zadanie.
- Mają Państwo prawo dostępu do treści swoich danych oraz prawo ich sprostowania. Ponadto w przypadku, kiedy przetwarzamy Państwa dane na podstawie zgody mają Państwo prawo do usunięcia, ograniczenia przetwarzania, prawo do przenoszenia danych, prawo do wniesienia sprzeciwu oraz prawo do cofnięcia zgody w dowolnym momencie.
Z powyższych praw można skorzystać poprzez: kontakt e-mailowy pod adresem: info @ aram . pl lub za pomocą poczty tradycyjnej, listownie na adres: ARAM Sp. z o.o., ul. Godebskiego 21, 05-075 Warszawa
Mają Państwo także prawo wniesienia skargi do organu nadzoru Prezesa Urzędu Ochrony Danych Osobowych (dotychczas Biuro Generalnego Inspektora Ochrony Danych Osobowych) z siedzibą w Warszawie przy ul. Stawki 2, gdy uznają Państwo, iż przetwarzanie danych osobowych narusza przepisy o ochronie danych osobowych,
Może wypisać się z newslettera w każdej chwili w tym celu należy kliknąć w stopce UNSUBSCRIBE.
- Published in Uncategorized
A-RENTAL platform has just been launched
One of the first automatic rental platform for the VIDEO / AUDIO / LIGHTING / RIGGING industry has just been launched in Europe.
This fully integrated system has just been launched by ARAM, member of PRG Alliance. It is available at www.arental.pl. Using the platform, companies who provide event production services can select the equipment they want to rent with a single click and send a request that will be automatically decoded by the A-RENTAL warehouse system. Then, after checking if the items are available and awarding the discount, the ARAM employee responsible for the rental process can quickly and easily send the relevant quote.
Apart from making the quoting process faster, this solution is designed to show the event industry the tremendous amount of equipment ARAM has at its disposal.
“Many of our customers are unaware of the number of items we have in stock, and they frequently happen to need another converter, remote control for a presentation or a non-standard mixer. We wanted to create a solution that would be fully integrated with our warehouse rather than a separate portal” – says Rafał Mrzygłocki.
The platform is designed only for registered partners; technical companies can now send requests at www.a-rental.pl and, after verification, they will be given access to all functions and prices at the website. As an additional benefit, no registration is necessary to browse the available equipment. Thus, it is an extra tool for event agencies and individual customers, who can see the latest additions to the list of available equipment.
ARAM is one of the largest Polish companies handling all types of events, festivals, fairs, conferences and TV shows. We specialise in the design and construction of cutting-edge multi-media stages “from design to production”. More at: http://www.aram.pl
- Published in Rental, Technology
Europe’s biggest New Year’s Eve stage
On December 31 2017, the historic city of Zakopane in the south of Poland, was home to one of the largest public festivities celebrating New Year’s Eve in Europe. The team at ARAM worked alongside over 70 additional crew members led by the world-renowned production designer Giorgos Stylianou-Matsis and lightning designer Adam Tyszka, to deliver state-of-the-art video technology and lightning setup for the event.
The result ? A spectacular design, fully complementary to the unique positioning of the stage – right at the foot of the Tatry Mountains – anticipating and countering the weather conditions, and providing a completely unique viewing experience to fans on-site and online alike. Over 90,000 visitors enjoyed the show live, with over 7,9 million viewers tuning in to the TVP2 broadcast.
“We’re incredibly proud to have been able to work together with one of the largest Polish broadcasters and many talented designers and directors on Europe’s biggest stage celebrating this special moment of the year” said Rafal Mrzyglocki, CEO at ARAM. “ARAM specializes in designing and delivering interactive multimedia productions for a variety of events, but Sylwester Marzeń was a very unique project to work on. Due to its location, the scope of festivities and many challenging elements that came with it, this stage is one of the most complex productions we’ve ever worked on, and one that will continue to inspire us for a very long time.”
- Published in Design, Event, Rental, Technical production, Technology
IEM Oakland 2017 behind us
Yet, another amazing esports event behind us. Intel Extreme Masters has been organized by ESL in Oracle arena, Oakland. It was our first esports event in West Coast and I can say that having trusted partners all around the world is even more then having warehouse full of own equipment. Of course we have a lot of lighting, video and audio gear but shipping it to USA doesn’t make a sense.
Global production mean, to have right people in right place in right time. Having wide network of industry friends and being part of PRG Alliance give us comfort to design and build stages almost in every country and evert venue, by the way we are now on site check in Kuala Lumpur.
We came to Oakland around 5 days before the show, of course everything has been per-produced weeks before so whole setup goes smoothly. What I still miss that many venues doesn’t have 3D model of the arena which is very helpful to design the stage and place all hanging points in right place.
IEM Oakland behind us, it was fantastic esports show, we been proud invited to do for ESL 🙂
Thank you ESL team 🙂
- Published in Event
Fashion show in dome
Short presentation of the new 4F Olympic Collection wear which took place recently in Warsaw. The show, which was directed by Katarzyna Sokolowska, was organized in a big dome, right next to the Warsaw Olympic Center.
The entire dome inside was covered with mapping projections. It takes almost 7 days to build and rehearse the show which has only 13 minutes, but it was worth the time and effort.
See official 4F material from this show.
- Published in Event
Want to know about stage design & technical production of largest eSport stages?
Thx to Chris Hana, who I meet in Warsaw during this summer, „The Esports Observer” did interview with me about ARAM and how we takes an esports stages from concept to gametime.
Read full INTERVIEW here: https://esportsobserver.com/aram-esports-stage-interview/
- Published in Design
IEM 2017: World’s biggest e-sport arena is built in Poland
Do you know that world’s biggest e-sport arena is build in Poland ?
Once again, the ARAM company was responsible for the stage design as well as the complex technical production of Intel Extreme Masters 2017, an event that took place in Katowice and is probably biggest e-sport tournament in the world.
It is traditional that the Intel Extreme Masters finals are held in Katowice; in Spodek and in the International Conference Centre (MCK). It should be mentioned that stages designed and built by the Poles are considered the best in the world and shown globally as a model in many marketing materials. Apart from designing and building this gigantic multimedia stage, ARAM designed and built three smaller stages for IEM EXPO, along with TV studios for the needs of broadcasting, and the company also delivered equipment and structures for nearly 10 exhibition stands.
Opening ceremony VIDEO / YouTube
Every year we raise standards for IEM. We want the stage to surprise, to be even more interesting and breathtaking. It seems that we succeeded also this year. We received a lot of congratulations and words of recognition from many people from both e-sport and show-business sector from Poland and abroad.”
Our role is so much more than equipment rental. Operating in the ‘from design to effect’ model requires considerable commitment on our part in the early stage, but it gives comfort to the organizers. Working for nearly 5 years and knowing the needs of this specific e-sport market, we are able to design and build tailor-made stages, which are regarded globally as an example to be followed.
What is interesting, the tournament has expanded so much that this year the organizers decided to divide the event into two weekends; during the first one (25–26 February) we could see the finals of a popular game, League of Legends, whereas during the second IEM weekend (3–5 March) the Counter-Strike: Global Offensive and StarCraft II competitions as well as the IEM EXPO Fair took place in the International Conference Centre, where the participants competed in Heroes of the Storm and Cross Fire, and the Cybersport Polish Cup Finals were held.
IEM is a format of electronic sports competitions. Several years ago, the Germany-based ESL company decided to organize this event in Spodek in Katowice. Since then the event has been expanding so dynamically that every new edition is even more spectacular. Technologically developed stages, the latest lighting and multimedia elements available in the market, live integration of the stage and the game, advanced pyrotechnic effects; all for the visitors and spectators watching the games online so that they could watch their idols and the best players in the world competing, with even more pleasure.
- Published in Event, Technology